Lumen on an iPhone X
Making Badoo, Bumble and meetmindfull Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the latest venture in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical younger end for the age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views an enormous mobile marketplace for Lumen; «When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in united states and Europe that is western the demographic is underrepresented by dating sphere.» Argouges must be bullish; he’s got spent +$4.5 million within the software.
The scene is familiar. Swipeable profiles, big images, bios however with one huge difference. All people have to upload a selfie included in the verification procedure, and an algorithm authenticates this contrary to the other profile images provided. a good touch and a tragic indication of the changing times and difficulties with online dating sites.
Dating apps are wide ranging. Any brand new app that is wanting to scale requirements a different sort of style of strategy and Argouges is wanting new stuff ; «we’re testing lots of various advertising models, utilizing a mixture of online and offline, with a concentrate on offline because we should satisfy our individual base and build up a discussion using them. For instance, this month we are going to a range of sporting, musical and social activities which are matching with your brand name eyesight and demographics.» Time will tell if this bears better fresh fresh fruit than the usual spam your buddies and paid-ads strategy that most dating apps would like to make use of. Continue reading Lumen Is ‘Tinder For Seniors’ Also It Simply Launched