Tinder’s user that is gamelike enticed over looked users, resulted in quick section growth, and eventually displaced industry incumbents.
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An analysis of this U.S. mobile dating application industry from the inception in 2007 to its phenomenal shakeout in 2013 demonstrates that Tinder changed the overall game — quite literally. As with other instances of industry interruption, dating app upheaval illustrates that newcomers want to compete by transforming noncustomers into clients as opposed to challenging incumbents for the mainstream market that is established. Continue reading Dating Disruption — How Tinder Gamified a business